As the 2020 election season shifts into high gear, the media will begin to cover every second of the horse race. Throughout this process, both the media and voters alike will rely upon public opinion polls to assess candidates’ chances in a variety of federal, state, and local elections. However, during the 2016 election cycle many people that relied on polls were caught by surprise with the result of the presidential election. Some declared the surprise result was indicative of a polling industry “in crisis.”
While the polling industry did learn some tough lessons in 2016, which we’ll discuss in more detail throughout the course, the picture isn’t as bleak as some in the media suggest. Our Introduction to Polling course is designed to teach you a framework to use so that you can confidently follow the polls through this election season and beyond.