EVERYDATA
Become a smarter consumer of the “little data” you see each day, from newspaper headlines and weather forecasts, to stock reports, medical studies and election polls.
“This book educates readers on how to navigate the increasingly dense information environment… [Johnson and Gluck] hit key points on the importance of information literacy today.” — Publishers Weekly
“a tour-de-force of statistical literacy.” — BoingBoing.net
“Enlightening and educational, Everydata is a ‘must-read’ for the twenty-first century.” — Midwest Book Review
“…entirely engrossing and entertaining from the start.”
— 800-CEO-READ
“…should be required reading in high school and for every journalist and journalism student in the universe.” — Arkansas Business
“I can’t imagine a more relevant read.” — Paul Walsh, VP of Weather Analytics and Meteorologist, The Weather Company
“With fun and verve, John and Mike take us through the essential steps to becoming a sophisticated consumer of the data that surrounds us.” — Esther Duflo, professor of Economics, MIT, and co-founder and co-director, J-PAL
“An invaluable read!” —Bradley Horowitz, VP, Photos and Streams at Google
“I cannot recommend this book enough.” — Joshua D. Wright, professor of Law and Economics, George Mason University and former commissioner, Federal Trade Commission
EVERYDATA™ is filled with countless examples of people misinterpreting data – often with catastrophic results. For example:
- The Space Shuttle Challenger exploded because of a limited sample set
- The media uses misleading forecasts to report on elections
- Attorneys faced a $1 billion jury verdict due to outlier data
- Pregnant women avoid caffeine because they interpret correlation as causation
EVERYDATA™ gives concrete ways to understand all the data around you, so you can make smarter decisions at work and at home.
About the Authors
John H. Johnson, PhD is President and CEO of Edgeworth Economics, and a professional economist, expert witness, author, and speaker. Through his leadership, Edgeworth Economics has become one of the world’s premier economic consulting firms. Dr. Johnson is known internationally for his ability to explain highly sophisticated concepts in a simple, straightforward manner and brings this skill to his consulting, writing, and speaking.
Mike Gluck is an award-winning writer and marketer who has written for leading organizations nationwide. He has led the creation of multi-million dollar advertising campaigns, and has worked on behalf of Time Warner Cable, Fisher-Price, the Pittsburgh Penguins, and Riverside Health System, among others. As President of Gluckworks – a copywriting and marketing firm – Mike’s expertise is making complex topics easy to understand.
Resources
View the EVERYDATA Infographic
